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I am Hafidzul Khairi Abdullah, a committed student pursuing a Bachelor’s degree in Public Relations with Contemporary Media (Honours) at UniSZA. I am passionate about public relations and recognize its powerful impact on society today. I strongly believe that PR practitioners play a crucial role in shaping public perceptions of information disseminated by commercial organizations, governments, and various other entities. This profession is not just important; it is vital for the future, and I am determined to excel and become a leader in this dynamic industry. Curious to learn more about me? Just hit the button below and dive into my story!
How Can I Help You?
Copywriting + Editing
I am a confident and skilled writer, adept at conveying my ideas through engaging blogs and compelling articles. My writing extends beyond these formats, encompassing sharp press releases and impactful social media copy that captivate audiences.
As the editor-in-chief of rea-int.com, I take pride in leading our editorial team to success. I expertly manage our editorial calendar, strategically assign stories, and elevate our copy with precision.
Photography + Videography
Recently, I have been working as a photographer for REA International Sdn Bhd, and I truly relish the experience of capturing images through my camera. The thrill of shooting and editing my photos is something I’m passionate about.
Additionally, I have expanded my skills as a videographer, taking the lead of REA International’s video team to plan and shoot a diverse range of engaging content.
Social Media Marketing
I really enjoy outlining marketing plans and figuring out the best ways to share an organization’s message! Social media is such a fantastic tool to connect with a brand’s audience—it's quicker, more budget-friendly, and often more effective than traditional advertising. Plus, you have the power to tell your own story, unlike with press releases.
Just remember, having a strategy for your social media marketing is super important! Happy marketing!
Research
Without data and research, PR and marketing professionals lack direction. Are you really reaching your audience? Who is engaging with your content? Which posts are likely to go viral? Research provides definitive answers to these critical questions.
Through my coursework and practical experience at Sultan Zainal Abidin University, I have recognized the undeniable power of data and metrics in shaping effective marketing strategies. Simply put, if you aren’t using analytics to measure your social media success, you are wasting valuable resources. Posting content just for the sake of it is not an effective approach.
It is essential to develop a strong, research-driven strategy and stay committed to it, ensuring that every piece of content aligns with your goals. Assess metrics, conduct competitor analyses, perform internal evaluations, and stay attuned to industry trends to accurately evaluate your return on investment (ROI).
Press Release + Media Communication
Press releases may not hold the same level of importance as they did 20 years ago, but they are still a crucial element of public relations, particularly in media relations. By cultivating strong relationships with local media, we can effectively amplify your message. Moreover, when challenges arise, robust media relations can be your greatest asset, ensuring that you receive the benefit of the doubt when journalists come to cover the story.
Web Design
I developed the website independently, taking great pleasure in customizing its features, adjusting settings, and shaping the content to align with my vision. From selecting color schemes to arranging images and text, I have crafted a digital resume that reflects my unique perspective.
After submitting the initial project, I redesigned the site using Google Sites, resulting in a platform that is faster, more responsive, and user-friendly.
Is your website still reminiscent of designs from 2005? The internet offers a multitude of content management systems that simplify web design, including prominent platforms such as Wix, Google Sites, and Squarespace. I have proficiency in utilizing each of these systems and am well-equipped to assist you in modernizing your website.
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Motivated
In both the workplace and the classroom, I am motivated to achieve success. During my college years, I balanced multiple jobs while striving for excellence in my studies.
Positive
I embrace a cheerful, uplifting attitude in my work. In the fast-paced world of digital marketing, where situations can shift unexpectedly, I remain steady under pressure. I don’t let stress get to me; instead, I adapt and strive to right the situation, all while maintaining my composure.
Engaged
Regardless of the job, project, or class, I immerse myself completely in my work. I strive for success with determination and find joy in crafting public relations and marketing strategies. Being part of a team is a privilege, and I value the chance to take ownership of a project.
A few of my skills
Photography
Social Media Campaigns
Copywriting, Blogging, and Editing
Web Design
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